In Australia, just as in the U.S., there is a serious problem with drunk driving. “Down Under,” they have a governmental agency called TAC that polices the highways and also provides medical attention to car accident victims. This agency also launches many public safety campaigns to promote safe driving and prevent car accidents.
TAC has been known in the past for their interesting and creative public awareness campaigns, and they have just released a new model of sorts that has gone viral. This is a model of what a human being would look like if it evolved to a form that would survive the typical deadly car accident. This strange looking figure, is not winning any beauty contests, as noted in a feature from CNET, but it is designed to survive in the event of a major car accident. Continue reading